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Ric Dragon is the founder and CEO of Oxclove Workshop, one of the largest web and application development companies in the Hudson Valley. At Oxclove, Ric helped to establish the primacy of IA in the work at that company. More info: www.oxclove.com

Information Architecture (IA) IA, the structuring of information so that users can effectively interact with the information on a website. can be the determining factor in a website's success or failure.

It includes: • Users: (who they are, what their information-seeking behaviors and needs are) • Content: (volume, formats, metadata, structure, organization) • Context: (business model, business value, politics, culture, resources and resource constraints) The presentation will include a discussion of a simple process for determining stakeholders, users, user needs, and then how to structure pathways of information. For further information, e-mail: dschneider@hvtc.org or call 845.679-9868